What is Pink Clay?

Clay has been used in skincare for thousands of years - from Ancient Egypt to Ayurvedic rituals, women and healers have long turned to the earth for its natural ability to draw out impurities and bring the skin back to balance. Across cultures, clays were harvested from riverbeds and mineral-rich hillsides, then sun-dried and ground into powder to create face and body masks.

Pink clay is a gentle, mineral-rich clay often used to soothe, brighten and refresh the skin. It's especially loved in modern rituals for its soft texture and calming effect - ideal for sensitive or dry skin types. But not all pink clay is created equal, and the term can sometimes be more about colour than purity.

Benefits of a Pink Clay Mask

French Pink Clay is rich in naturally occurring minerals like silica, magnesium, and iron oxide — each one supporting the skin in its own quiet way. Silica improves texture and supports collagen. Magnesium helps calm inflammation. And iron oxide gently boosts circulation for that post-mask glow.

Unlike harsher clays, pink clay detoxifies without stripping. It helps to:

- Draw out impurities and excess oil

- Brighten and even the complexion

- Refine texture and reduce roughness

- Soften the skin while keeping it balanced

All without overwhelming your skin — or your shelf. Just one ingredient. Nothing more.

How to use your Pink Clay Mask

How to Use the Pink Clay Mask Blending your mask fresh each time keeps it pure, active, and free from preservatives — just the way nature intended. Our French Pink Clay comes as a soft, mineral-rich powder that activates simply with water. It's an easy ritual, and one you can truly make your own.

We invite you to treat this moment as more than skincare — use it as a time to pause, breathe, and reconnect. Try pairing your mask with a few minutes of meditation, gentle music, or simply quiet stillness as the clay works its magic.

Steps:

In a non-metal bowl, mix 1 tsp of clay with a few drops of water until a smooth paste forms.

Optional: Add a few drops of Blue Lotus Oil, rose water, or a calming serum for extra nourishment.

Apply to clean skin and leave on for 5–10 minutes, rinsing before it fully dries.

Finish with a soothing face oil or moisturiser to lock in softness.

Use weekly as a slow beauty ritual to soften your skin — and slow your pace.